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How does the NFL decide which regional games are aired in different areas of the country That's not up to the NFL. As a rule, it's local affiliate stations that decide which games they show. That being said, there are rules to constrain them. For example, If Cleveland Browns Muscular Bulldog Dawg Pound Baseball Jersey NFL team's home market, and they're playing at home, and the game isn't sold out, neither network CBS or Fox is permitted to air a competing game in that same television window, protecting the local gate attendance and enforcing traditional broadcast blackouts historically utilized across professional sports.