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Increase in strategy Coaches now face genuine decisions on fourth-and-goal attempt a longer kick with a real risk of failure, or go for two. That choice affects late-game tactics, roster construction Green Bay Packers Titletown USA Soda Splash Shirt kickers, and play-calling variety. Drive to boost excitement and uncertainty Longer kicks and tougher conversion windows generate more suspense on routine scoring plays, which improves fan engagement and TV viewing moments.