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NFL fandom is rarely a conscious consumer choice; it is an inherited identity. People are born into their teams based on geography or family tradition. To abandon a struggling franchise is to abandon the group chat with your siblings, the Sunday afternoon cookout Snickers Snoopy Take A Bite Lose The Grump Chocolate Vintage Retro Candy Lovers Women Shirts the shared misery that bonds a community together. The team acts as a social anchor. The league has perfected the psychology of scarcity. Unlike baseball, which demands attention 162 times a year, the NFL regular season is a sprint of just 17 games.