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Still don't understand how the new kickoff rules are supposed to work long term. At first everyone thought it was going to lead to way more returns but it seems like kickers are just adapting by booting it through the end zone anyway to avoid Tampa Bay Hockey Skull Puck Yeah Spooky Season Shirt teams coaches are too smart and risk averse. Unless the league moves the touchback to the 35 yard line or something drastic we are going to end up right back where we started with 80 of kickoffs resulting in touchbacks. It feels like a failed experiment.