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Simply put, it was because the play was getting to be too easy for offenses. When kicking from point blank range like that, it was almost impossible for the defending team to break through the line and block one, and even if the kicker didn t hit it dead on, Kansas City Chiefs Coca Cola Splash Football Shirt go through. Only way it would fail is if the snap was bad. The move back to the 15 added the interest back, as now the extra 15 yards of distance can throw things off a bit for the kicker if he doesn t get his hips through properly.